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Keep Calm and Carry On

Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of World War II, intended to raise the morale of the British public in the event of an invasion. Seeing only limited distribution, it was little known. The poster was rediscovered in 2000 in a bookshop in the North East of England. Our range of Keep Calm mugs and textiles includes the original poster and several fun variations on the theme.